Digital Marketing Platform. Integrated digital
advertising solutions for Chrysler Digital.

Active PPC

We will custom build and optimize each PPC campaign offline, in order to achieve the highest possible quality score when we go live. We leverage the industry’s most sophisticated bid optimization technology, and our PPC experts will monitor each campaign in real-time. We are 100% transparent by giving you full access to your campaign and budget spend, so that you can follow your performance throughout the month. There is no gatekeeping; we deliver true data and true results.

Behavioral Retargeting | Display

Our display and retargeting initiatives are seamlessly integrated with all other campaigns, and we will re-engage with website visitors that left without conversion. Each and every ad is customized and targeted based on previous behavior and interests. Our display network covers 99% of the digital landscape and will provide measurable superior performance and true ROI.

Digital Advertising	Power $2,099 per month	Performance $5,099 per month	Premium $10,099 per month
Custom Campaign Setup Campaign ads, ad groups, all settings unique and tied to individual dealership’s marketing profile. No template campaigns, everything built from the ground up based on budget, needs, priorities, and campaign strategy.
Active Management PPC without a cruise control button. Campaign analyst sees account statistics every day, ads are updated weekly. Current offers are retrieved, updated, placed across campaigns.
Custom Ad Copy Ads will be tailored with the dealer’s specific messaging. Custom written ads will be unique to the dealer and optimized for a high click-through-rate (CTR).
Performance Optimization Only A/B testing determines what message works and what doesn’t. Campaigns are continually tested and updated to maximize impact.
Advanced Targeting Specific targeting to relevant geography, keywords, platform (mobile, tablet, etc ). Able to target customers in various points across the lead funnel.
Custom Comprehensive Reporting No gatekeeping, real data. Bad news and good news. Customized reporting suite. On-demand access and scheduled reports. Real analyst always performs a custom review of campaigns once per month.
Display Remarketing Advertising of rich-media banners to prior visitors of website. Continually updated with new offers or offers unique to re-targeting, A/B testing for performance optimization.
Search Remarketing Advertising of search expanded text ads to prior visitors of website. Continually updated with new offers or offers unique to re-targeting, A/B testing for performance optimization.
Display Advertising Text format advertising and custom creation of rich-media banner advertising. Continually updated with new offers and A/B testing for performance optimization.
Conquest Targeting Targeting for outside brands and conquest keywords, e.g. “car dealerships”, “auto refinancing”. Click to see details

Facebook Advertising	$999 2 Campaigns	$1,499 3 Campaigns	$1,999 4 Campaigns
Click to Website (Carousel or Single Image)
Local Awareness (CPM)
Lead Gen (CPM)
Brand Awareness – Facebook page (CPM)
Offer Claims
Make Level Targeting
Model Level Targeting
Custom Audiences
Instagram
Video (CPV or CPC)
Boosted Post

Search Engine Optimization

SEO is becoming more complex and more human. Google will reward and rank sites that takes human parameters into account, such as reviews, shared content, and true engagement. Pixel Motion will always stay ahead of the curve, by taking organic SEO way beyond meta tags and keyword density.

Certified SEO	Power $599 per month	Performance $999 per month	Premium $1,599 per month	Custom $1,999 per month
Analysis & Comprehensive Reporting We will crawl the website and identify SEO opportunities. 1 monthly report (additional reports are free per client’s request)
Local Keyword Research We’ll do geographical research and determine which keywords have high search volume so we can use to on their website.
Webmaster Tools Setup & Index Submissions We will set up Bing and Google Webmaster tools/search console and submit a site map and get the website re-crawled/index.
Google Analytics Implementation We will create a new analytic account, because it will give us clean data. We can use existing accounts but we will create a new one regardless to have fresh data set and to make sure it was installed properly.
On-Site Optimization – Content Every month we will look at all the on-site content (i.e. page content, headers, META tags, etc.) and either add more content with keywords or revise the content so we can inject more keywords into it.
Internal Link Building Add and update internal links to each page. We will add a few internal links each month and fully maintain every page monthly.
Content Pieces Landing Pages or Blogs	1	2	3	4
Website Monitoring
Google, Bing, Yahoo Listing Claim and optimize their Google, Bing, and Yahoo local listing
Blog Set up + Posts Set up a blog (if website provider allows for it), and then provide at least 1 blog post a month, which is part of the number of content pieces in the package. The blog post is not in addition to the content pieces.
Local Listings Submissions – $679 Value We will submit, maintain, and update local listings on UBL, Neustar, Localeze, and Yext, which covers 80+ directories.
Manual Listing Correction Every month we will search for business name, address, website, local phone number, and look for websites (like yellowpages.com) that are showing the wrong information and get that corrected. We will be able to go through 4-5 Google search result pages a month.
Off-Site Optimization – Manual Linking Every month we will look for sites that are relevant to their industry (car blogs) or sites that mention their brand name and send out request to the site owners and try to get a backlink to the site. Click to see details

Certified Social	Power $599 per month	Performance $999 per month	Premium $1,599 per month	Custom $1,999 per month
Monthly Facebook Posts	9	12	18	24
Monthly Monthly Tweets/Retweets	12	18	24	36
Monthly Reporting
Online Reputation Monitoring
Reputation Management (monthly Review responses)	3	5	10	15
Twitter Sales Outreach		5	10	15
Google + Posts		4	6	12
Boosted Post			4	8
Monthly Google + Follows			15	30
Custom Reports
Facebook Advertising*	Optional ($599)	Optional ($1,499)	Optional ($1,999)	Optional (Custom)

*FB Advertising can be added to any packing starting at $1000 min (See additional notes).

Digital Advertising for Commercial Vehicles

Preferred Commercial Vehicle Agency

Pixel Motion is a boutique digital agency in partnership with Chrysler LLC & BBN Solutions. Our campaigns leverage cutting-edge technology and custom messaging with 100% transparent reporting.

Strategy

Audience: Our placement reaches a narrow demographic and connects you to real business decision makers.
Effective: We use best-of-class technology to dynamically bid and give you optimal cost-per-impression.
Unique: All creative is customized to your dealership specifications and individual needs.

Media Tactics

Display Advertising: Custom banner campaign to drive B2B visits/leads from pre-selected audience inventory.
Paid Search: Custom search ads targeting relevant B2B keywords. Rotating special offers.

Campaign Pricing

Light Duty – $2,000 (2 sizes, custom reporting, custom creative.)

Heavy Duty – $3,500 (3 sizes, custom reporting, custom creative.)

Aggressive – $5,500 (3 sizes, custom reporting, custom creative. Optional paid search campaign.)

Digital Marketing Platform. Integrated digital advertising solutions for Chrysler Digital.

Active PPC

Behavioral Retargeting | Display

Digital Advertising

Power

Performance

Premium

Facebook Advertising

$999

$1,499

$1,999

Search Engine Optimization

Certified SEO

Power

Performance

Premium

Custom

Social Media Marketing

Build Lasting Relationships

Certified Social

Power

Performance

Premium

Custom

Digital Advertising for Commercial Vehicles

Preferred Commercial Vehicle Agency

Strategy

Media Tactics

Campaign Pricing

Dealership Information:

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Digital Marketing Platform. Integrated digital
advertising solutions for Chrysler Digital.