3 Essentials of Facebook Advertising

If your business is currently managing a Facebook page, you probably could tell that your organic reach just isn’t what it used to be. Facebook has made it harder than ever for your business to organically show your content to your fans and their friends. Why? It’s simple. Facebook is a business and wants to capitalize on your need to connect with your fans through their interface. The best way they can do this is through changing their algorithm to affect organic reach, thereby giving you no other choice than to try their ads to remain relevant. These days, if you aren’t including an advertising strategy in addition to your organic presence, there’s a good chance you aren’t seeing much of a return of investment.

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You’re probably wondering if social media is still a good way to spend your time marketing your business. Whether you are using in-house or outsourcing your social media marketing to an agency, you should have a good concept of what you are spending money on and what you expect to see. Below are some ways you can check to see if you are getting everything you can out of your Facebook advertising efforts.

Strategy

Just like with any advertising plan, you must come up with a specific strategy for your Facebook advertising. If you don’t have any goals, then you’re like someone who is lost, wandering aimlessly until they finally get to their destination. Don’t waste any time and get there faster with a solid strategy in place. Ask yourself what makes your business unique. Can you offer something your competitor can’t? What information are your customers or prospects seeking? At the end of the day, you want to make sure you are providing value to your audience.

ROI

In order for you to see results, you need to first determine what exactly you expect from your marketing efforts. This might be difficult to come up with on your own, and here at Pixel Motion we will gladly help you out in setting those goals and acquiring a return on investment. At the end of the day, your business wants to see more sales. One of the biggest advantages of advertising on Facebook is your ability to target specific groups of highly engaged people. You will get the most value from your ad by reaching only the people that matter to you. If you specifically want to see more leads out of Facebook, then your main focus will be web conversions. If you want more traffic, we focus on getting more clicks to your website. Once you know what you expect to see, you can then measure the results.

Testing

Since your organic reach is most likely hurting, we also suggest using various ads to get your most important message out there to potential customers. If you are offering a specific incentive for that month, boost that post so thousands of locals will see it. Post a coupon for an oil change and have your fans enter their information on a custom landing page in order to redeem the offer. Facebook also recently released their Local Awareness ads which focus on acquiring more phone calls to your business. As Facebook users are more picky in what they like to see on their feeds, it’s good practice to always check your ads and see which one’ s are bringing the most return. This may seem like a daunting and time-consuming task, but we are here to help and do that rigorous testing for you!