July 2015

FCA Interviews Pixel Motion’s Social Media Director for Digital Sales Web Series

Thursday, July 23rd, 2015

Although social media is prevalent in many people’s lives and many businesses have taken advantage of social media as a marketing tool, some retailers are still doubtful when it comes to seeing value and a return on investment from social media marketing.

As a certified partner for FCA Digital Solutions, Pixel Motion was invited to participate in an FCA Digital Series web course to be used in training for North American retail operations. FCA (FIAT Chrysler Automobiles) is the seventh largest global automaker, engaged in industrial activities in the automotive sector through retail locations in over 40 countries. FCA has commercial relationships with customers in approximately 150 countries.

Programmatic TV – The Future of Advertising

Tuesday, July 21st, 2015

It used to be that in the past, you had to suffer through a television commercial that had nothing to do with you or anything you were interested in. You were stuck sitting on your living room couch, eagerly waiting for the commercial’s end so you could watch your show. A couple years pass and with the invention of TV recording devices such as TIVO, you could record your show, forward through the commercials and never deal with it again. In today’s world, you can bring your TV shows with you everywhere, thanks to the invention of smartphones, tablets, laptops, etc.